FUTURE OF SOCIAL MEDIA MARKETING
With the emergence of social media, it has not only bounded itself in forming relations and connections with our friends and family rather it has given numerous opportunities in terms of benefitting for business purposes.
The marketers can now create their business handles, community pages which will help them in widening their customer reach and increase brand visibility and recognition. The opportunities offered by social media endlessly. There are a few trends that the businesses might experience in terms of social media marketing which are:
- More and more of video content. Experts are of the opinion that a person tends to remember more of visuals than text. Thus, companies by showing video content might win the trust of the customers
- Artificial Intelligence: With each passing day, Artificial intelligence has started entering our lives. Businesses will incorporate with social media for better performance and features. Chatbots will seem more human, and they will work as well as us.
- Augmented Reality: AR is a type of technology which the businesses will use to improve more of consumer experience.
Social Media will evolve at an unmeasurable pace and provide consumer service with more ease and convenience. It is a very powerful tool as this is a generation lead and influenced by social media.